You’d think Hollywood and vineyards are worlds apart, but guess what? The glitterati like Sarah Jessica Parker are merging the two, in style. A-listers stepping into the winemaking arena isn’t yesterday’s news; it’s a burgeoning trend that’s only gaining steam.
SJP, known not just for her roles on screen but also as an astute businesswoman, was initially hesitant about dipping her toes into the world of vino. Yeah, she wasn’t scouring vineyards looking for a stake, but when the proposition came her way, she saw the potential. Credit goes to Invivo, a New Zealand wine producer founded by pals Tim Lightbourne and Rob Cameron. They have this cool tagline: “100% Bullshit Free Since 2008.” Love that, right?
Invivo’s whole ethos was anti-snooty. They didn’t want wine to be this elitist thing; it’s meant to be enjoyed by everyone, everywhere. And that caught SJP’s attention. She had always enjoyed wine during her travels, especially those little tucked-away spots in Europe. But she hadn’t thought of it as more than just a pleasurable pastime. Well, Tim and Rob shook that mindset right up. They said, “Hey, wine’s not just for connoisseurs and critics, you can be part of it too.”
The collaboration that followed wasn’t just a name-stamping exercise. SJP threw herself into the mix, from brainstorming the labels to actually having a say in the blending process. Yeah, she’s a shareholder in the company, but she’s also hands-on in the entire process.
Let’s talk about their star product: Invivo X, SJP Marlborough Sauvignon Blanc. Now, this isn’t your run-of-the-mill Sauvignon Blanc. SJP wanted something fuller, richer. So when they’re in the lab, or should I say, the tasting room, winemaker Cameron presents an array of samples. And they don’t just knock it out in one go; it’s a detailed process, scrutinizing everything from the influence of oak to the texture that comes from different skin handling techniques. In the end, they want a wine that not just screams ‘collaboration’ but can stand tall on its own merits.
The real kicker? People love what they’re churning out. And SJP makes it clear—it’s not her star power that’s selling these bottles. It’s the quality of the wine. In today’s world, consumers are savvy; they know their stuff. And the fact that they keep returning to Invivo X, SJP says it all.
What’s in the pipeline, you ask? Hold your horses; they’re coming up with a Marlborough Pinot Noir. And yes, it’s going to be as epic as it sounds.
So, if you thought celebrity wines were just a passing fad, think again. When done right, it’s not just about slapping a famous name on a label; it’s about offering something genuinely excellent. That’s the beauty of this whole SJP and Invivo partnership. And hey, you can even tune into their blending sessions on social media channels. It’s a whole behind-the-scenes extravaganza.