an electrifying new chapter unfolds as legendary rock icon Sammy Hagar and Emmy Award-winning chef Guy Fieri introduce Santo Fino Blanco Tequila. This thrilling venture marks the latest addition to the Los Santo line, a brand that has already captivated taste buds with the groundbreaking Santo Puro Mezquila. Set for a grand unveiling in May, Santo Fino Blanco embodies a fusion of passion, heritage, and a relentless pursuit of quality.
Hagar’s journey in the spirits industry is not new. He’s been a trailblazer, first with his creation of Cabo Wabo Tequila, which he launched nearly a decade ago, making him one of the first celebrities to delve into spirit production. The inception of Santo Fino Blanco is like a homecoming for Hagar, who reenters the tequila scene with renewed vigor and a partner who shares his zeal for exceptional spirits – Guy Fieri.
Fieri, a connoisseur of fine food and drinks, brings his discerning palate and culinary expertise to the table. His collaboration with Hagar is more than a business venture; it’s a meeting of minds and a celebration of shared passions. Their handshake turned into a taste revelation, culminating in the creation of a tequila that stands out in its flavor and authenticity.
The crafting of Santo Fino Blanco is an art form. Overseen by Juan Eduardo Nuñez, a third-generation master distiller, this tequila is an “old world” style masterpiece made from 100% Blue Weber Agave. The selection of agave plants from the renowned Jalisco Highlands and the unique recipes created at the historic El Viejito Distillery, founded in 1937, ensure a product of unmatched quality and taste.
Beyond the spirits, both Hagar and Fieri are celebrated figures in their respective fields. Hagar, famous for his Cabo Wabo brand encompassing tequila and a restaurant chain, is also the founder of Sammy’s Beach Bar Rum. Fieri’s culinary empire, spanning over 70 restaurants and popular Food Network shows like “Diners, Drive-Ins and Dives,” speaks volumes of his expertise in creating unforgettable dining experiences.
Los Santo, a collaboration between Hagar and Fieri, first made headlines with Santo Puro Mezquila, the world’s initial blend of tequila and mezcal. This spirit was born from a fusion of ideas and a quest for a “Higher Spirit,” as Hagar puts it. With Santo Fino Blanco, they continue this tradition, delivering a tequila that’s not just a drink but an experience, one that promises to elevate the spirits of its connoisseurs. For more details on this exciting venture, visit SantoMezquila.com.
